Debenhams Unveils Pixie Geldof As Model For New Henry Holland Range
Released
on: March 19, 2010, 12:49 am
Author:
Debenhams
Industry:
Retail
On the day (19th March 2010) Debenhams reported higher sales
and profits in the first half of its financial year; the high street
retailer also unveiled Pixie Geldof as the model behind the latest
addition to its designer portfolio, H! by Henry Holland.
The H! by Henry Holland range will sit alongside the likes of Butterfly by Matthew
Williamson, Star by Julien Macdonald and Principles by Ben de Lisi, which was
recently re-launched exclusively to Debenhams and is showing a strong customer
following already. The H! range is aimed at a younger, more fashion forward shopper,
as Debenhams looks to democratise design for new customers across its stores and
online e-commerce site.
Pixie Geldof is the perfect choice to model the new range as one of Henry’s close
personal friends and muses she epitomises the urban yet playful feel of the
collection.
"I am delighted to be a part of the Designers at Debenhams portfolio and to be
working alongside a brand of such heritage. Through this collaboration I hope to
increase accessibility to my designs and create a high-fashion yet wearable range
with widespread appeal." said Henry Holland.
"Introducing Henry into our designer base is a key move in attracting a new type of
fashion customer. We felt that Pixie personified the range perfectly, so was a
natural choice to model the launch collection", said Rob Templeman, CEO of
Debenhams.
"We are really excited to launch Henry’s collection in Debenhams, particularly
following on from the fantastic reaction we have experienced from our customers and
staff to the new Principles by Ben de Lisi range", Templeman continued.
The H! collection consists of fashion pieces which carry Henry’s famous bold prints
and bright colours as well as exclusive bags and accessories designed to establish a
young designer brand at the store. The range is priced from £5 to £60 and
represents 52,000 square feet of womenswear floor
space in 64 stores, supported by an exciting new shop fit featuring the H! logo.
Like all Debenhams’ designer collaborations, H! by Henry Holland is a permanent feature within the department
store.
Launch best sellers include a vintage grey marl blazer, ditsy print playsuits and
floral print dresses.
Designers at Debenhams enables consumers to buy the latest Catwalk ranges from
leading fashion designers at affordable prices and enables Debenhams to
differentiate its product offer from the high street.
-ENDS-
About Debenhams:
Debenhams is a leading department stores group, and has a strong presence in key
product categories including women's wear, such as dresses, menswear, home wares,
make-up including the benefit makeup range, health and beauty, accessories, perfume,
lingerie and children's wear.
Today Debenhams offers the country’s best known design talent including J by Jasper
Conran, Star by Julien Macdonald, Rocha. John Rocha, Betty Jackson. Black, Floozie
by FrostFrench, Principles by Ben de Lisi, Butterfly by Matthew Williamson, Pearce
II Fionda, BDL by Ben De Lisi, Reger by Janet Reger, Pip Hackett, Beach by Melissa
Odabash, EB by Erikson Beamon, Van Peterson 925 and Grey Rose by Jane Packer.
For further images, hi-res versions or press information
please contact:
Michelle Dowdall
PR Manager - Womenswear & Childrenswear
Debenhams
33 Wigmore Street
London
W1U 1QX
020 7529 0449
2012
