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2004

Zendor Embarks on Customer Database Analysis for Joseph Turner

Released on = December 13, 2004, 4:28 am

Press Release Author = The Scott Partnership

Industry = Real Estate

Press Release Summary = Zendor, the distance shopping expert, is to undertake further work for mail order client, Joseph Turner. Zendor has been instructed by the manufacturer and retailer of premium quality menswear to conduct an in-depth
analysis of its customer database. A subsidiary of the mail-order specialist N Brown, Zendor has extensive expertise in the distance shopping arena, providing comprehensive marketing and fulfilment services to multi-channel retailers.

Press Release Body = Based in Yorkshire, Joseph Turner sells direct to the customer via its transactional website, www.josephturner.co.uk and mail order catalogue. The
Company offers men’s shirts, ties, cufflinks, shoes and accessories for both business and less formal occasions. Having grown the business and accrued a valuable customer database, Joseph Turner now needs to gain insight about its customer base in order to develop future marketing strategies.

Earlier in 2004, Zendor was awarded a 3.5 million catalogue print contract from Joseph Turner for its customer recruitment catalogue. Joseph Turner benefited from the considerable cost-savings Zendor’s parent company, N Brown, could provide for
these services and will now benefit from Zendor’s extensive direct marketing expertise.

The customer database analysis will be conducted to provide Joseph Turner with actionable recommendations in January 2005 on how to target its offers more effectively in order to improve customer recruitment and retention levels, increase response rates and spend, and ultimately, drive increased return on investment.

Chris Legard, Managing Director of Joseph Turner comments, “We believe that gaining a more comprehensive understanding of our customer base through this analysis will guide us in targeting customers with offers that are better suited to their needs.”

-ENDS-
For further press information please contact: Liz Ebbrell The Scott Partnership, The Old Barn, Holly House Estate, Cranage, Middlewich, Cheshire CW10 9LT Tel: 01606 837787 Fax: 01606 837757 e-mail: pr@scottmail.co.uk

Notes to Editor
Manchester-based Zendor handles a range of fulfilment services for retailers interested in moving into the distance shopping arena. Zendor’s services include consultancy, marketing, e-commerce, customer services, logistics and merchandising.
Clients include Daisy and Tom, River Island, Early Learning Centre, Sony Computer Entertainment UK etc.

Web Site = http://

Contact Details = Liz Ebbrell The Scott Partnership, The Old Barn, Holly House Estate, Cranage, Middlewich, Cheshire CW10 9LT Tel: 01606 837787 Fax: 01606 837757
e-mail: pr@scottmail.co.uk