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EPR Archived News |
Confused.com Launches New TV Advert
Released on: February 18, 2011, 5:54 pm Confused.com has launched its latest advertisement featuring its animated logo Cara singing the classic hit 'Chain Reaction', originally penned by the Bee Gees and made famous by Diana Ross. The sixty second advert first aired on 15 February during coverage of the Brit Awards, this year hosted by James Corden. Following the success of Cara's first single, 'Somebody to Love', 'Chain Reaction' is once again voiced by West End star Louise Dearman. Animated and produced by Hornet, with musical arrangement from Spekulation entertainment, the advert will feature living logo Cara singing the catchy anthem before being joined by a backing group of animated singers and dancers. The Chain Reaction song, originally recorded by Diana Ross, has been selected due to its popularity with music lovers worldwide and was a popular hit in 1985 on her album 'Eaten Alive'. Confused.com, the UK's leading car insurance price comparison site, has worked closely with its creative agencies on this advert to ensure it recaptures the energy of the Diana Ross original. Mike Hoban, marketing director at Confused.com, said: "Confused.com was the first site to offer price comparison. Our latest advert reminds customers of Confused.com's leadership position in a fun and entertaining way. With 20 million users, up two million since our first advert, Confused.com is once again demonstrating it is the people's choice for comparison sites and we are really proud of this." In addition to the sixty second advert, a thirty second version is also being launched. The new advert can be viewed on Cara's page on Confused.com and on Confused.com's You Tube channel. The sequel to 'Somebody to Love' is expected to be shared extensively on social media websites, such as YouTube, Twitter and Facebook. About Confused.com: Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com's service is based on the most up-to-date information provided by UK suppliers and industry regulators. Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA. PR contact:
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2012
