redspottedhanky.com Launches New Ad Campaign

Released on: February 02, 2011, 1:52 pm
Author: redspottedhanky.com
Industry: Travel

Redspottedhanky.com has launched its first TV advertising campaign highlighting its improved offering, with the company now charging no fees to customers resulting in the company's first fully free service (excluding next day delivery).

Coverage of the TV advert will be centred primarily around the Midlands to target demand for key rail routes in the region. The new advertising campaign, featuring an animated journey showing a train moving along its route, has been created by Cogent Elliot, the Midlands based advertising agency. The strap line for the advert is 'with the money you save you can treat yourself' alongside the brand strap line of 'All your travel needs wrapped up in one'.

The campaign highlights the savings that can be made by booking train travel through the redspottedhanky site which was also the first online train ticket booking service to offer a loyalty point system with 1 point available for every pound spent. These loyalty points are redeemable on future train bookings through the site.

Gareth Woodhouse, Commercial Development Manager at redspottedhanky.com said: "This is a very exciting time for the redspottedhanky team. The advert really shows our vibrant, fun and energetic brand and we hope it gets across our great customer messages of no credit or debit card fees, no booking fees and no delivery fees, except on next day deliveries. This, along with our unique loyalty scheme, means that customers can save as they buy their tickets and treat themselves. We have been able to show that customers made, on average, real savings of 51% buying through us, and with our Price Promise they can be assured of getting the best deals."

Launched in June 2010, redspottedhanky.com has offers an average saving of 51% for customers booking advance train tickets through the site, compared to those paying for the train tickets at the station on the day. By searching all the fares, the Atos Origin driven site is able to highlight the lowest fares available and is accredited by National Rail.

About redspottedhanky.com:
redspottedhanky.com is an online travel retailer, providing an easy way for leisure and business travellers to compare and book train tickets online using its lowest fare finder tool. Most notably, redspottedhanky.com offers something truly unique when buying train tickets online: it is the first British online retailer to offer loyalty points that can be redeemed against future train travel for any journey in Great Britain including trains to London. For regular train travellers in these cash-strapped times, participation in the loyalty scheme would allow them to earn points for redemption against future rail travel and be rewarded beyond the price of a single ticket.

PR Contact:
Caroline Crouch
Atos Origin
4 Triton Square
Regents Place
London
NW1 3HG
020 7830 4233
www.redspottedhanky.com

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