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EPR Archived News |
Door2Tour.com breaks records with Dancing On Ice 2011 packages
Released on: March 28, 2011, 11:35 am Door2Tour.com has reported that while the overall viewing figures for the 2011 series of Dancing on Ice may not have reached the heights of the show's first airing in 2006, the coach holidays and short breaks website latest revenue figures show an unprecedented year-on-year increase of over 1000% in packages for the live tour. The 5th live tour, hosted by Andi Peters and featuring skating legends Jane Torvill and Christopher Dean, is showing at 7 major venues across the UK over 28 dates. Celebrity skaters lining up to appear include Radio 1's 'Comedy Dave', Vanilla Ice and 2010 winner Hayley Tammadon, as well as Sunday's finalists Laura Hamilton, Chloe Madeley and newly-crowned 2011 winner, Sam Attwater. The incredible increase in breaks is thought to be down to the growing popularity of the TV series, heightened media attention surrounding catty judge Jason Gardiner, as well as the continued following of loyal Torvill and Dean fans looking to relive the moment the pair skated their way to gold at the 1984 Winter Olympics with Bolero. Rachel Jones, Door2Tour.com's Online PR & Marketing co-ordinator commented: "It's unusual to see an increase like this for a particular event, but we believe that the emergence of other dance shows like So You Think You Can Dance, Comic Relief's Let's Dance and Strictly Come Dancing have made dance-related breaks overall incredibly popular." The coach holidays consolidator also believes that the success of this year's live Dancing On Ice tours could be due to the profiles of this year's celebs, like lovable Essex lad Jeff Brazier and Loose Women's Denise Welch. Limited spaces are still available on the Dancing on Ice tour in Birmingham, which includes return coach travel, hotel-to-venue transfers, one night's bed and breakfast accommodation, a ticket to 'Dancing on Ice Live at Birmingham's NIA Arena, an excursion to Stratford-upon-Avon and the services of a tour manager. About Door2Tour: PR contact:
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2012
