Molton Brown Launches Pettigree Dew Limited Edition Hand Duo

Released on: April 27, 2011, 10:04 am
Author: Molton Brown
Industry: Retail

Molton Brown is pleased to announce the launch of a limited edition hand wash and hand lotion. New for spring 2011, Molton Brown's limited edition pettigree dew hand duo has been inspired by the walled secret gardens of London, offering the ultimate escapism through its fragrance.

The latest addition to Molton Brown's collection, pettigree dew hand wash and hand lotion contains calming and nourishing qualities designed to rescue dry and overworked hands.

This very British floral fragrance is infused with lentisque oil to give a burst of freshness, and English pettigree, a rich anti-oxidant, to provide a tranquil dew-scented aroma.

Through the combination of rosemary extract and the protecting properties of English pettigree - flavanoids, minerals and saponosides - these unique hand-care products contain skin-calming properties to cleanse and protect hands that have been exposed to vigorous elements, whilst leaving woody and leafy scent on the skin.

While competitors have gone for traditional garden/floral concepts, this herbaceous scent blends English pettigree, rosemary and aromatic lentisque twigs, providing a burst of freshness.

Inspired by historic secret walled gardens of London, the lead English ingredients of pettigree - also known as butcher's broom - and rosemary reinforce Molton Brown's British heritage. In addition the campaign will coincide with the Chelsea Flower show (25th – 29th May).

The soft green product colour is inspired by the herbaceous fragrance found in gardens across the UK. The bold floral graphic, is a contemporary twist on a traditional concept. Bold red poppies, bluebells and Queen Anne's Lace sit side-by-side with the exotic Chrysanthemums and Elephant Garlic.

About Molton Brown:
The Molton Brown story began in 1973 when it opened its first emporium on South Molton Street in London's Mayfair. A groundbreaking hair salon, it was renowned for its ethical, no-chemical philosophy and total natural hair care line. Early products were hand mixed in the salon from herbs and plant extracts; and were sold in hand-filled glass bottles.

Since its conception, the philosophy remains unchanged. Molton Brown products are still inspired and created through unexpected combinations of natural elements and its creativity, to constantly surprise and delight. From black peppercorns to kaffir lime leaves to Zambian malachite, each exciting new product fuses natural science with exotic flowers, plants and marine extracts sourced from around the globe.

The original ideology and sentiment behind Molton Brown's modest beginnings remains fundamental to the brand offering. Today Molton Brown is available in more than 70 countries worldwide in their own emporium, spas and online and in the world's leading luxury hotels and airlines.

PR Contact:
Katie Powell
APR communications
Victoria House
1a Gertrude Street
London
SW10 0JN
NW1 7AP
0207 3512227

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