Choice Hotels Rewards Loyal Customers With Free Night's Stay
Released on: May 20, 2011, 2:19 am
Author:
Choice Hotels
Industry: Travel
Choice Hotels International, the global hotel group behind the
Comfort, Quality and Clarion brands and one of the largest and most
successful lodging franchisors in the world, has launched a promotion
enabling members of Choice Privileges, the company's award-winning
rewards programme, to earn a free night's stay at one of more than 200
of its European hotels.
From 19 May until 11 August 2011 when a Choice Privileges member stays two separate
times at a Choice Hotels property they will earn enough points to redeem for a free
night at over 200 participating hotels in Europe between 16 September and 30
November, including spa hotels in the South of France, rustic Italian retreats, and
UK hotels such as the Quality Inn Plymouth, Quality Hotel Coventry, Comfort Inn
King's Cross,
Comfort Hotel St. Albans, Birmingham Hotels and Comfort Inn Hyde
Park in London, UK.
Originally launched in 1998, the Choice Privileges rewards programme has been
available in Europe since 2008 and recently surpassed the 12 million member
threshold worldwide. Becoming a Choice Privileges member is free and easy as guests
can either register when staying at a Choice Hotels property or by logging on to the
Choice Privileges website.
Members can earn points at 5,500 locations around the world and also enjoy express
check-in, extended check-out, and the opportunity to redeem points for free nights
at thousands of properties throughout Europe, Africa, The Middle East,
Australasia, North America, Mexico, Central America and the Caribbean. Members can
also redeem points at luxury partner hotels, such as Preferred Hotels & Resorts,
through airline partners including American Airlines, Qantas, Delta, Air Berlin and
Czech Airlines, and car hire partners Avis and Budget.
"People are looking to make their travel and holiday budgets stretch further and we
wanted to reward our most loyal customers by enabling them to earn a free night's
stay in Europe," said Duncan Berry, CEO UK, Choice Hotels Europe. "
ENDS
About Choice Hotels International and Choice Hotels Europe:
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging
franchisors in the world.
Choice Hotels currently franchises more than 6,100 hotels globally, representing
more than 490,000 rooms, including hotels near Wembley. Ranging from limited
service to full service hotels in the economy, mid-scale and upscale segments,
Choice Hotels franchised properties provide business and leisure travellers with a
range of, high-value lodging options.
Choice Hotels Europe is the trading name of Quality Hotels Ltd., a subsidiary of
Choice Hotels International, Inc. Choice Hotels Europe (Quality Hotels Ltd.)
provides travellers with single access to a network of nearly 500 locations in
Europe, including over 40 in the UK, under the Comfort, Quality and Clarion brands.
PR Contact:
Sally Brown
Brown PR
67 Astonville Street
London
SW18 5AW
+ 44 (0) 208 871 0536
www.choicehotelsuk.co.uk
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