WORDSMITH ADVERTISING ANNOUNCES THEIR WORK WITH FINANSBANK AND THE KEMER GROUP

Released on = October 20, 2005, 3:13 am

Press Release Author = Wordsmith Advertising

Industry = Advertising

Press Release Summary = WordSmith Advertising Continues to Service the International and Expatriate Market in Turkey

Press Release Body = ISTANBUL, TURKEY: October 20, 2005 – WORDSMITH ADVERTISING, the first international advertising agency in Istanbul, is pleased to announce two new clients, Finansbank and The Kemer Group.

”Turkish brands have a unique opportunity, not only to make a name for themselves internationally, but to reach the significant expatriate population living in Turkey,” says Beau Higgins, Managing Director of WordSmith Advertising, “Its exciting to work with two such major clients, helping them build brand recognition and sales in English-speaking markets.”

For Finansbank, Turkey’s fifth largest private bank, WordSmith will create a banking services brochure targeting expatriate property owners in Turkey. They will also carry out the English language localization of their website, internet banking, ATMs and interactive voice recognition (IVR) telephone banking system.

For The Kemer Group, developers of luxury planned communities, WordSmith will create their brochure, signage, indoor panels and printed collateral material for the new Kemer Mediterra. Kemer Mediterra is a developer of high-end vacation homes and second residences along Turkey’s Mediterranean and Aegean coasts.

“As Turkey is poised on the brink of change, it is the right moment for businesses seeking to expand internationally, to consider Turkey as a market for their growth, and it is WordSmith that can help them to enter the market,” says Brooke Arnao, Director of Business Development. WordSmith provides clients with first-hand creative insight into markets around the world, helping them increase international visibility and effectiveness. Originality in writing and expertise in design; WordSmith produces quality work that facilitates the needs of foreign clients entering the Turkish market or Turkish
clients entering foreign markets.

ABOUT WORDSMITH

WordSmith Advertising is Turkey’s first internationally-oriented full-service advertising agency. Since 1996, WordSmith has created advertising that transcends borders, serving its clients in a total of 17 languages from concept creation and copywriting to graphic design and printing. WordSmith provides its clients with international print media buying, public relations services, film production, interactive CD ROM design production and website design.

Some of WordSmith’s first clients were Saatchi & Saatchi, BBDO Istanbul and the Coca-Cola Company. Gate Gourmet, DHL, UTi and the Istanbul Convention & Visitors Bureau (ICVB) are among WordSmith’s current clients.

WORDSMITH ADVERTISING
Contact:
+90 (0) 212.287.3970
wordsmith@wordsmith.com.tr
http://www.wordsmith.com.tr

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. WordSmith Advertising assumes no obligation to update these forward-looking statements.

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Web Site = http://www.wordsmith.com.tr

Contact Details = WORDSMITH ADVERTISING
Contact:
+90 (0) 212.287.3970
wordsmith@wordsmith.com.tr
http://www.wordsmith.com.tr