Released on: March 12, 2008, 12:27 pm

Press Release Author: Westsidemedicalspa

Industry: Healthcare

Press Release Summary: With non-surgical cosmetic solutions increasing exponentially
in popularity, non-surgical rhinoplasty (non-surgical nose jobs), non-surgical cheek
augmentations and non-surgical chin augmentations have joined the ranks of America's
favorite quick-fix look-lifts under the umbrella of non-invasive facial sculpting -
and now with longer lasting results.

Press Release Body:
In January 2007, the FDA changed the face of non-invasive surgery (and the faces
of patients who choose it) forever by approving the product Artefill. Artefill
is a filler that can be injected during cosmetic treatments to improve facial
structure.
Studies have shown Artefill lasts at least 10 years, so patients who choose
non-invasive procedures using the filler will look forward to long-term or
permanent results. Previously, non-surgical procedures were performed using only a
product called Radiesse as a filler, which lasted about 10 months.
One non-invasive procedure that has gained nation-wide popularity, non-surgical
rhinoplasty, or the "15-minute nose job," is the top alternative to the invasive
rhinoplasty procedure whose graphic reenactments have grossed out millions on
television shows such as "Nip/Tuck" and "The Real Housewives of Orange County."
The non-surgical nose job procedure was developed four years ago by L.A.'s
Alexander Rivkin, M.D., who has performed over 500 such procedures. Dr. Rivkin's
innovations in the non-invasive medical arena have gained international media
attention, including appearances on both "The Today Show" and "The Tyra Show."
Non-surgical rhinoplasty is used to solve a slew of nose and profile woes. It can
disguise bumps on the nasal bridge; raise and define broad or low nasal bridges;
lift drooping nasal tips; and make the nose symmetrical, whether asymmetry is
natural or the result of a surgical nose job gone wrong.
Surgery is needed to reduce the size of the nose or change the position of the
nostrils, but by using non-surgical rhinoplasty to make the nose smooth and even,
Rivkin reduces the appearance of nose size.
"Because when your eye can't focus on something that's asymmetric or something that
is off, it blends into the rest of your face and becomes smaller (in appearance),"
Rivkin said.
Non-surgical rhinoplasty and other non-invasive procedures help patients forgo the
pain, recovery time, bruising and risk of going under the knife.
Rivkin now also uses Artefill for chin and cheek augmentations, formerly only
possible through the use of silicone implants and invasive surgery. Rivkin's version
of this procedure allows for the same permanent volume correction without having to
go under the knife.
"It is best to be very conservative," Rivkin said of his
utilization of Artefill. "These procedures should be performed over
two or more visits, so that the result is always perfect and never
overfilled."
Rivkin also founded the Westside Medical Spa in Los Angeles, Calif., where his
office is currently located.


Web Site: http://www.westsidemedicalspa.com

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