Press Release Summary: Two directives instilled in us since birth (pleasure seeking and survival) determine our eating behavior for the rest of our life. In his new e-book, the Scale Conspiracy, author, Richard Kuhns reveals the secret to overcoming this early programming.
Press Release Body: For Immediate Release
The Roots of the Pleasure Seeking and Survival Program that Cause Us to Eat Revealed in New E-book
Middletown, NJ July 14, 2008 The secret to breaking free from emotional eating is to under≠stand that the brain has two built in directives: pleasure seeking and survival. Both dictate eating behavior.
In his new e-book, The Scale Conspiracy, author, Richard Kuhns points out how (because of the many holidays, special occasions, birthdays... celebrated every year since child hood), the pleasure-seeking program brings at≠tention, love, warmth, and what else? Wall to wall food!
Little wonder the brain often says, \"Eat, you\'ll feel better; be nice to yourself; it tastes good; you deserve it.\"
He goes on to explain that when you were a baby and you cried for most any reason the answer was the bottle as you learned to associate food with frustration.
No wonder that decades later your brain often says, \"Eat, you\'ve had a rough day,\" or \"Eat, you got a lot done today,\" or \"Given all the bull you\'ve put up with today, you deserve something.\"
Thus when you feel frustrated, upset, down, happy, bored, excited... your brain suggests having something to eat. It\'s simply the program.
It would seem obvious to eliminate emotional eating all is is needed is to be aware of our emotions and correct the program.
Not so simple. In his e-book, he reveals how most of us have been trained to deny our feelings, the brain doesn\'t say, \"Eat, you\'re happy or upset.\" It says, \"Eat because it looks good.\"
By reading the Scale Conspiracy E-book you\'ll appreciate that a progressive approach to losing weight involves asking questions \"What is missing here? It is clearly insane to keep using the same dieting techniques when the results are so poor. It\'s more important to gain a grasp on breaking free from emotional eating than it is to read the scale. Besides focusing on the scale doesn\'t empower you to be a better more enlightened person, whereas learning about how to handle emotional eating empowers you in all aspects of life. Hypnotic suggestions are used in the book such that the reader will find that what one really wants to eat is far more nutritious and less in quantity than ever before imagined.
For more information about the Scale Conspiracy E-book or to schedule an interview with Richard Kuhns please call him at 732-671-1085 or email him at Richard@dstressdoc.com or go to http://www.dstressdoc.com/BingeEatingEbook.htm
About the author:
Richard Kuhns B.S.Ch.E., NGH certified, author of the Scale Conspiracy E-book, has operated a stress management facility for seventeen years where he conducted hundreds of weight management seminars and has his top selling self help hypnosis and stress management cds at http://www.DStressDoc.com
Web Site: http://www.dstressdoc.com/BingeEatingEbook.htm
Contact Details: Richard Kuhns Stress Management Institute 28 Tindall Rd. Middletown, NJ 07748 USA 732-671-1085 908-625-2195 cell phone Richard@DStressDoc.com http://www.dstressdoc.com/BingeEatingEbook.htm