PruHealth Discovers The Young Are Being Hit Hardest By The Strains Of Modern Life
on: October 12, 2009, 9:44 am
PruHealth has revealed that the old adage of 'being over the
hill' in later life may need to be revised as it seems the stresses
and strains of modern life are hitting the younger generation the
The latest research from PruHealth, the health insurance provider that rewards policyholders for being
healthy, has found that today's 20-somethings feel three years older than their
birth certificate states and the average 30-something feels their actual age, but
the average Brit aged 40+ feels 11.5 years younger than their actual age.*
However, 20-30 somethings seem to have energy levels closer to those of retirees.
More people in their 20s and 30s have a dip in their energy levels throughout the
course of the day than any other age group, while 12% of 30-somethings don't feel
energetic at any point during the day at all - compared with only 6% of people in
The research highlights how people in their 20s and 30s live unhealthier lifestyles
than those in their 40s and 50s, which could be the reason for the younger
generation's sluggish energy levels and feeling older than their years. The top
three reasons for lower energy levels were identified as an unhealthy diet, lack of
exercise and not getting enough sleep. However, little action appears to be being
taken to counteract this with only 47% saying they eat a balanced diet, 18% never
exercise, and a quarter sleep for less than 6 hours a night.
The older generation tends to follow a more balanced diet, eats less unhealthy foods
such as takeaways, and participates in a similar level of exercise compared with the
younger generation. However, as the over 40s require less calories than the under
40s** this could be the key to their youthfulness.
Interestingly, people of all ages who feel younger than their real age are more
likely to feel most energetic in the morning, while those who experience a peak in
energy levels in the afternoon are more likely to feel older than their actual age.
Shaun Matisonn, CEO, PruHealth, said: "While it's wonderful to see that the older
we get, the better we feel, the energy levels of those under 40 clearly needs more
attention. This age group need to get more exercise - and more sleep - eat
healthily and follow more active lifestyles to help boost their energy levels.
"Finding time in your 30s to exercise and eat healthily can be especially difficult
while you're juggling a career and looking after a young family, but incorporating
small steps in your daily routine, such as getting off the bus a stop early and
snacking on fruit rather than crisps, can help make all the difference."
The information contained in Prudential UK's press releases is intended solely for
journalists and should not be used by consumers to make financial decisions. Full
consumer medical insurance product
information can be found at www.pruhealth.co.uk.
Notes to Editors:
* Online poll carried out on behalf of PruHealth by Opinium Research LLP with 2,004
British adults on 14-18 August 2009. Results weighted to nationally representative
** The NHS advises older people may need to eat less than they used to if they are
less active. Direct Gov states a major reason for age-related weight gain is the
slowdown of metabolic rates.
PruHealth was launched in October 2004 as a joint venture between Prudential and
Discovery Holdings the private healthcare provider from South Africa.
PruHealth now covers over 210,000 lives and in a sample of customers, one third said
they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.
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