Optical Express Reports Successful Launch Of Ambassador Programme
on: March 02, 2010, 8:08 am
Author: Optical Express
Optical Express has announced the successful launch of its
The programme, available to all past laser and intraocular lens treatment patients of Optical Express,
enables referrers to choose how they would like their referral reward - valued at
hundreds of pounds - to be distributed. They can claim the reward themselves, give
their friend or relative the full discount, or split the reward.
After a trial run at the end of 2009, the Ambassador Referral Programme was
officially launched in early 2010. Since then, over a thousand valued patients have
taken advantage of the unique opportunity offered by the opticians.
"We're extremely excited about how the programme has gone so far," said David
Carson, head of the Ambassador programme. "Everyone has really embraced the
opportunity, and we're seeing promising numbers and getting great feedback."
All three options surrounding the allocation of the reward have been very popular,
according to Carson.
"The fact that we're seeing such a distribution of choices in terms of the reward
really reaffirms to us that our patients appreciate the choice we’ve provided them
with," he said. "If one [option] had been overwhelmingly popular, we might have
considered reworking the programme, but as it stands, the numbers indicate that our
referrers like having all three options."
Despite the relatively limited time frame in which the Ambassador Referral Programme
has been running, patients have been extremely enthusiastic, Carson said.
"We've seen numerous patients referring three, four, even six of their friends and
colleagues in the short time since we launched the programme," he said. "Every day
we're getting calls from patients who have just been treated, anxious to receive
their pack in the mail and start referring. The momentum that is building right now
surrounding Ambassador is just phenomenal."
Optical Express offers free laser eye surgery consultations at over 100 locations
across the UK and Europe.
About Optical Express:
The Optical Express Group was founded in 1991 and is now a global leader of selected
healthcare services, specialising in opticians services. The group covers optical
stores, refractive laser eye surgery, glasses, contact lenses as
well as dental clinics.
Optical Express provides trained specialists to help patients determine which laser
eye surgery treatment is best suited to their unique needs and offers the most
advanced eye surgery treatments such as LASEK and LASIK eye surgery as well as
Advanced CustomVue Wavefront and Intralase.
Optical Express is the leading provider of laser eye surgery in the UK and Europe,
with over 100 laser eye clinics including laser eye surgery in London and opticians offering pre and
For more information, please contact:
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