New National Survey Shows £1000+ is Spent on Sending Each Child Back to School

Released on: September 14, 2010, 4:44 am
Author: Simon Terry
Industry: Retail

The start of the new school year is resulting in growing costs for parents due to must have brands, extra activities and new school uniforms

14 September 2010 – A new national survey has been conducted throughout the UK highlighting an increase in pressure for parents to buy named brands for children, with many spending up to £1000 on each child. Items contributing to these spiralling costs include school trips, clothing and accessories.

The survey was conducted for DiscountVouchers.co.uk, a money saving website. The survey was completed by over 600 parents from the UK and involved questions surrounding their outgoings running up to the beginning of the new school year.

Nearly half of those that completed the national survey for parents admitted that they were under pressure to purchase items that were of a popular brand name such as accessories and shoes. 1 in 10 of those who responded shared that they did have concerns about bullying if their child did not have items that were branded. 1 in 4 shared they had bought branded items so their child was not the same as others.

The survey revealed some facts such as women were twice as likely as men to by items that were of a brand name for their child as they had concerns relating to teasing if they didn’t. 10% of those who responded revealed their school would not allow children to have branded items.

Mr. Terry is a representative at DiscountVouchers.co.uk, and stated, “The money spent by parents mounts up at an alarming rate, which is frightening during this time when money is tight for them. The high importance of having branded items is a continuing concern. More worrying is the concern that children will be teased if they do not have the correct brands.”

The survey found 95% of parents had spent up to £500 on new school clothing and extras such as equipment, with 81% saying up to £500 was spent on extra activities such as music lessons and extra school trips. 1 in 10 of those who completed the national survey said these extras cost them up to £1000, with 3% stating they had spent over £1000.

The results of the new survey found 65% of parents bought children new coats, bags and stationary for the 2010/2011 school year starting, 95% bought new shoes and uniforms for their children, 75% had bought new sports kits and 21% bought new equipment for sports. Prior to the new school year starting 1 in 12 revealed they had also bought a new mobile phone for their child.

John Terry also added, “Due to issues such as salary freezes and increases in the cost of fuel a lot of households have less disposable income, thus it’s important that they look at ways to cut back. Most of the items children need for school cannot be avoided, however shopping around can help parents cut back as well as using money off vouchers.”

50% of those that completed the new national survey revealed that they experienced extra costs as they needed to buy extra uniforms for summer and winter.

Despite cash being tight for most parents this year the survey found that more than 62% of parents would not send children back to school with a second hand school uniform.

More details can be found by visiting www.discountvouchers.co.uk

/ends.

About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

For more information visit www.discountvouchers.co.uk

Media contact –
Rachel Builder & Jenny White
Context
rachel.builder@contextpr.co.uk
jenny.white@contextpr.co.uk
T: 01625 511966

Contact Details: Simon Terry
press@discountvouchers.co.uk
DiscountVouchers.co.uk
www.discountvouchers.co.uk

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