Wal-Mart & Best Buy Cited by Market Research Study as Top Retailers for Video Games

Released on = November 30, 2004, 12:01 pm

Press Release Author = Phoenix Marketing International

Industry = Retail

Press Release Summary = According to leading market research firm, Phoenix Marketing International, Wal-Mart and Best Buy are the preferred retailers when it comes to electronic gaming purchases. As seen with other product categories, Wal-Mart’s low
prices and wide distribution has helped it become the preferred retailer for video games according to David Pluchino, Senior Research Manager at Phoenix Marketing International.

Press Release Body = (Somerset, NJ, November 30, 2004) – Results from Phoenix Marketing International’s Consumer Buying Intentions Survey conclude that Wal-Mart and Best Buy are the preferred retailers when it comes to electronic gaming
purchases this holiday season. More than half of the respondents surveyed in the market research study indicate that Wal-Mart is number one with Best Buy coming in second. More than a 15 percentage point spread separates Best Buy from their
nearest competitor.

This research study discovered that females are more likely than males to purchase games at mega stores such as Wal-Mart and Target, while males prefer electronic stores and online shopping. “Specialty stores such as Electronics Boutique or GameStop are preferred by younger gamers” stated David Pluchino, Senior Research Manager at Phoenix Marketing International.

“Owners of the more youth oriented Nintendo GameCube, prefer to buy games and accessories at toy stores such as Toys R Us and KB Toys, while owners of the more advanced Microsoft Xbox are significantly more likely to purchase their games at
electronic stores such as Best Buy and Circuit City” added Pluchino.

Phoenix Marketing International is one of the premier marketing services firms
serving the technology, travel & leisure, financial services and consumer packaged
goods sectors. Through a combination of custom market research products and
services, syndicated research products such as the Consumer Buying Intentions Survey
and sales optimization modeling, PhoenixMI partners with clients to generate sound
business and marketing opportunities and produce measurable sales results and a
return-on-investment on marketing development expenses.

The Phoenix Marketing International Consumer Buying Intentions Survey is based on a
market research study of 30,169 completed interviews with 24,980 having an
electronic gaming system in their household including more than half owning a
PlayStation 2, Xbox, or GameCube System. This robust sample yields a 95% confidence
interval with an error margin of +/- 0.54%.

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For additional Information Contact:
David Pluchino
Phoenix Marketing International
285 Davidson Avenue, Suite 202
Somerset, NJ 08873
Phone: (732) 563-8504
Fax: (732) 563-8505
Email: David.Pluchino@PhoenixMi.com
www.PhoenixMI.com

Web Site = http://www.PhoenixMI.com

Contact Details = David Pluchino
Phoenix Marketing International
285 Davidson Avenue, Suite 202
Somerset, NJ 08873
Phone: (732) 563-8504
Fax: (732) 563-8505
David.Pluchino@PhoenixMi.com

 


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