Bupa International Launches New Health Insurance Video
Released on: September 22, 2011, 3:22 pm
Bupa International has announced the launch of a new video
detailing its international private medical insurance (IPMI) product.
Bupa International, a global health insurance provider which gives its members
access to more than 7,500 medical facilities around the world, has released the
video to show how customers can use its flexible Worldwide Health Options insurance
to create a healthcare plan that suits their unique situation and needs. Rather
than produce a text-heavy brochure, the company decided to launch a video giving an
overview of what the product offers.
The video gives examples of people who have moved abroad following retirement,
individuals who travel around the world for work and families who have relocated to
another country. By using characters based on real-life stories, the video conveys
the flexibility that the product offers and shows customers how they can tailor
their international health insurance to fit
their own unique situation.
Customers who purchase Bupa's IPMI can choose as many Worldwide Health Options to
add to their cover as they wish, or they can simply stick with the core cover.
Options include cover for doctor consultations, medicines, screenings, evacuation
and treatment in the United States. Additionally, customers can also apply for cover
for pre-existing conditions.
Bupa Worldwide Health Options allows customers to combine modules to create the best
solution for each individual or family.
Bupa’s purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare group, Bupa
offers personal and company health insurance, runs care homes for older people and
hospitals, and provides workplace health services, health assessments and chronic
disease management services, including health coaching, and home healthcare.
With no shareholders, Bupa invests its profits to provide more and better
healthcare. The company is committed to making quality, patient-centred, affordable
healthcare more accessible in the areas of wellness, chronic disease management and
Employing nearly 52,000 people, Bupa has operations around the world, principally in
the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand,
Saudi Arabia, India, China and across Latin America.
For more information, visit www.bupa.com.
1261 Copenhagen K
45 33 15 30 99
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