A New Fashion Trend Is Born: Coloured Contact Lenses

Released on: May 01, 2012, 3:35 pm
Author: Eyesbright.com
Industry: Retail

UK, May 01, 2012, 3:35 pm -- /EPR NETWORK/ -- Kristen Stewart, Julianne Moore and Kim Kardashian are just a few of the celebrities who have recently experimented with coloured contact lenses. For the actresses these lenses have helped them get into character, but for Kim Kardashian her grey colour contact lenses have allowed her to discover a new side of her personality.

Fashion trends are created in two ways, by celebrities and by the designers themselves. Both desire the same outcome, to create something innovative and stylish and something that will be noticed and remembered. As time goes on and the years pass us by it can become challenging to continuously create something unique, which can be seen as the reason behind fashion becoming stranger and stranger, just look at Lady Gaga and Nicki Minaj. Onlookers wouldn’t easily be able to mimic these singer’s signature styles, but they can take inspiration from it and experiment with Eyesbright coloured contacts that will offer a quirky and fashion forward look.

Eyesbright, a leading UK retailer of coloured contact lenses has seen the popularity of grey contact lenses grow since Kim Kardashian released images of herself wearing a pair. “We believe that the trend to follow celebrity fashion will only get bigger as celebrity culture continues to dominate news headlines, our television screens and the covers of our favourite magazines,” says Rob Doole, Managing Director of Eyesbright. “Our grey contact lenses have always been a popular choice with our customers, but as of late we have seen the popularity for them increase further. We put this down to Kim Kardashian posting images of herself wearing a pair of grey colour contact lenses.”

Twilight fanatics have also been going crazy for coloured contact lenses as images of Kristen Stewart wearing a pair of blood red colour contact lenses recently emerged. At Eyesbright colour contact lenses are their passion and since the Twilight Saga’s inception they have jumped onto the bandwagon creating a comprehensive collection of Twilight inspired colour contact lenses. Rob Doole continued, “Since we captured the first glimpse of Bella Swan the vampire we knew that our red colour contact lenses would be popular. We predict that this Halloween, costume lovers won’t be channelling their love for Edward or Alice’s vampirific look. Instead they will focus on getting the Bella Swan look down to perfection and we believe through our Twilight range that we can provide them with all the necessary tools to do so.”

With celebrities determining fashion trends it has been predicted that the popularity of Eyesbright colour contacts will rise.

Eyesbright is a leading UK retailer of coloured contact lenses and specialise in helping customers create certain celebrity looks and experiment with many different eye colours. Please note that these coloured contact lenses are cosmetic and will not correct any vision problems.